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The incorporation of mobile devices into day-to-day life has changed the culture significantly. In fact, when Apple introduced “iPhone” less than a decade ago, Steve Jobs famously said, “It’s like your life in your pocket.” Now, over eight years on from the launch of the first iPhone, it’s hard to remember what life was like before you had a full-function information system in the palm of your hand. We’ve come to rely heavily on these devices, driving mobile profits up and creating a market that didn’t have any substance only a short time ago.