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Whether we like it or not, memes have had a profound effect on how the world’s population views current events and popular culture. In part, this is thanks to the prevalence of the Internet, which has fostered these absurd images and provided them an outlet to flourish. Due to how viral they are, it would be foolish to dismiss them as inconsequential; in fact, when leveraged properly, memes can make a statement about your business and its specific brand.