253.777.0763    Get SUPPORT

Graemouse Technologies Blog

Graemouse Technologies has been serving the Lakewood & Tacoma area since 2007, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Do Memes Have a Place in the Professional Business Environment?

Do Memes Have a Place in the Professional Business Environment?

Whether we like it or not, memes have had a profound effect on how the world’s population views current events and popular culture. In part, this is thanks to the prevalence of the Internet, which has fostered these absurd images and provided them an outlet to flourish. Due to how viral they are, it would be foolish to dismiss them as inconsequential; in fact, when leveraged properly, memes can make a statement about your business and its specific brand.

The term “meme” is actually much different from what we’ve come to know over the past few years. Richard Dawkins, a British evolutionary biologist, coined the term in his 1976 book The Selfish Gene. Its official definition is “an idea, behavior, or style that spreads from person to person within a culture.” It was originally meant to discuss the way that ideas and values are passed on and adopted by people within a society. The evolutionary idea of a meme is based on sporadic and random change, but the Internet meme spreads in a much different way. Basically, what happens is that an Internet meme “hijacks” the original intended purpose of an image or video, and changes it to mean something else.

In other words, the Internet meme takes something popular that was originally used somewhere else, and transforms it. Many memes use images from popular culture. Take, for example, the “Futurama Fry” meme. It uses a funny picture of the show’s protagonist in deep thought, and uses it to explain a situation filled with confusion or indecision.

ib meme 1

Another classic example is the “Matrix Morpheus” meme, which places text over an image of Morpheus from The Matrix to describe a revelation. According to KnowYourMeme, this meme often “belittles futile or petty behavior.”

ib meme 2

Some memes are often funny simply because they aren’t funny. For example, the “Anti-Joke Chicken” explicitly aims to find humor out of something that’s honestly not all that funny. The beginning text often tells the beginning of a joke, but instead of a hilarious punchline, it regresses into an obvious statement--usually something that makes logical sense, or something unexpected.

ib meme 3

It’s funny because it’s not funny. Or, maybe it’s not funny at all. We’ll let you decide.

Making memes that you can use for your business is easy and free. In fact, it can even be fun, if you’re doing it right. There are plenty of meme generators online that you can use to make silly pictures. However, you should take these thoughts into consideration when making memes to either share on social media, or to send to your coworkers.

Stay Relevant to Your Goods or Services
If you want to use memes for your business, you need to first figure out what theme you want it to follow. It should be aligned with the services that you offer.

Use the Right Image
Once you’ve figured out the theme for your meme, you can proceed to find the right image for it. We recommend doing some research and looking at examples of previously existing memes, but be warned; the Internet has many memes, many of which may be offensive.

Keep the Audience in Mind
Your memes should appeal to your target audience, especially if that audience consists of young people that frequent the Internet.

Be Funny
At their very core, memes are meant to be funny and humorous. If they aren’t, you’re not doing it right.

Share it on Social Media
The point of a meme is to bring light-hearted attention to your brand and to be shared. You can do both by exposing it to many followers on social media.

For an example of how you might apply a meme to the real world, we’ve made this one using the “Disaster Girl” meme character:

ib meme 4

Two notes: 1) Get your point across by finding a meme character that’s relevant to your goods and services, and 2) Use a combination of humor and a call to action to inspire action from the viewer. If you found this on your social media news feed, would you laugh at it? We hope so.

So, have we managed to pique your interest in Internet memes? Let us know in the comments, and be sure to subscribe to our blog. Also, leave your favorite memes; we like a good laugh.

What Volkswagen is Doing to Prevent Hackers From C...
Tip of the Week: Take Commuting Out of the Picture...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Friday, 19 January 2018
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Supercomputer IT Management Advertising Managed Service Provider Network Congestion Network Security Virtualization Identity Theft Business Computing Humor Social Engineering Software Tips Millennials Net Neutrality Internet Managed IT Services Vulnerability Office Automation Amazon Web Services Cloud Wi-Fi Communications Business Intelligence Value Disaster Recovery Hardware Computer Fan Spam Data Security Meetings BYOD Data loss IBM Government Skype User Error Word Business Management Backup BDR Innovation Leadership Upgrade Conferencing Scam Collaboration Saving Money Mobile Device Management Cortana IT Consultant Multi-Factor Security Google Drive Solid State Drive Business Continuity Excel Tip of the Week Keyboard Google Online Shopping Law Enforcement Internet exploMicrosoft Productivity Computer Flexibility Save Money Cast Website Knowledge Cloud Computing Wireless Charging Hosted Solutions Bring Your Own Device Update HBO Router Data Storage Miscellaneous IT Support Charger Tip of the week Windows Server 2008 Hackers Recovery Ransomware Alert Artificial Intelligence Office 365 Windows 10s Holiday Data Breach Sync App Data Backup Current Events Microsoft Outsourced IT End of Support Network Smartphone Employer-Employee Relationship Chrome VoIP Travel Tools Networking Physical Security Avoiding Downtime Business Workforce History Managed IT Password Emails Password Manager Budget Two-factor Authentication Specifications Safety Windows Data Recovery Server Cybercrime Unsupported Software Windows 10 Communication Frequently Asked Questions Title II Facebook Best Practices Phishing Hybrid Cloud Social Media Money Private Cloud Computers Google Apps FENG Netflix Mobile Devices Security Comparison HaaS Quick Tips Remote Monitoring webinar Apple The Internet of Things Gadgets Telephony User Tips Botnet Amazon Settings Root Cause Analysis Internet Exlporer Productivity Trending Cybersecurity Telephone Systems Work/Life Balance Data Patch Management Software Browser Emergency Passwords Small Business Workers Hiring/Firing Voice over Internet Protocol Privacy Computer Care Fraud Efficiency Infrastructure Credit Cards Apps IT Plan Telecommuting How To OneNote Email Malware Redundancy Technology Flash Managed IT Services Smartphones Bandwidth Operating System Online iPhone Windows 10 Remote Work Spam Blocking Android Windows 7 Public Cloud Downtime

Newsletter Sign Up