253.777.0763    Get SUPPORT

Graemouse Technologies Blog

Getting a Better Sense of Customer Relationship Management

Getting a Better Sense of Customer Relationship Management

I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

What is Customer Relationship Management?
Customer relationship management is effectively how a company can gauge and improve their interactions with their clients, gradually coaxing them toward repeated business transactions. By compiling data from the many points of contact that a prospect or repeat customer has with a business, that business can build a profile that will help inform their next steps.

With data able to be drawn from website and social media activity, live chat and telephone conversations, and a customer’s purchase history, CRM software can heavily assist you by constructing a database of customer information. Some can even automate certain processes, assisting a company’s marketing and sales forces in more effectively communicating with customers from a more informed standpoint, or allowing labor to be saved by leading an incoming caller through a precomposed voice menu to direct them to whom they need to reach.

A CRM can also be used to optimize internal tasks, like the managerial responsibilities of Human Resources, processing analytics, and automating certain workflows. Some CRM solutions have even begun to incorporate artificial intelligence to better predict a customer’s trajectory.

Customer relationship management systems can be hosted on-premise or delivered over the Internet as a cloud-based solution.

Putting a CRM to Use
A CRM can be leveraged in any number of ways for your business to embrace. Social media engagement can be monitored to identify which platform is most used by an audience, monitoring keywords and brand mentions. Otherwise, it can be used to assist in addressing feedback over social media.

Speaking of feedback, a CRM system can also be of use in a business’ contact center, collecting data from service calls to inform a company’s sales and marketing efforts, as we mentioned above. This is especially useful in a business-to-business application, as it can help to optimize a business’ journey through the sales and marketing funnel.

If a CRM system sounds like something that your company should implement, reach out to Graemouse Technologies by calling 253.777.0763.

Can You Afford to Ditch Your Telephone System for ...
Tip of the Week: 5 Tricks to Using Windows


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Tuesday, December 11 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Apps Network Security Computer Telephony Safe Mode Mobile Devices Upgrade Tech Term Two-factor Authentication Fraud Online Criminal Facebook Wiring Data Security Wire Chrome Physical Security Phishing Paperless Office Unsupported Software Efficiency BYOD Settings Password Manager IT Consultant Start Menu OneNote Saving Money BDR Cybercrime Accountants Internet exploMicrosoft MSP HIPAA Android Managed IT Innovation Emails Advertising Data Backup Flash Gadgets Miscellaneous Automation Best Practices Wireless Charging Applications Human Resources Software as a Service Access Control Title II Content Management IT Management Windows 10 Workplace Tips Data Recovery Mobile Device Management Email Mobile Device Augmented Reality Managed IT Services Internet of Things Conferencing Information Internet Word Money Public Cloud Collaboration Work/Life Balance How To Spam Blocking Ransomware Save Money Managed IT Services Business Computing Bing Hardware Business Mangement Social Engineering Business Continuity Tip of the Week Amazon Devices Keyboard Windows 7 Smartphones Remote Monitoring Virtual Assistant Software Security Enterprise Content Management Artificial Intelligence Computer Care Encryption Data Hackers Spam VoIP Server Printer Avoiding Downtime Staff Data Storage Operating System Google Business Intelligence Blockchain Telephone System Solid State Drive Microsoft Office Scam Browser User Tips Communication Identity Theft Virtualization Holiday Unified Threat Management Productivity App Passwords Cleaning Business Management Employer-Employee Relationship Comparison Bring Your Own Device Flexibility Millennials Computers Supercomputer IT Services Patch Management Managed Service Mouse IT Support Cybersecurity IT Plan Evernote Private Cloud CES User Error VPN Machine Learning Tools Vulnerability Backup Infrastructure Malware HVAC Data Breach Office 365 Small Business Business Windows Data loss Windows 10 Mobile Computing Update Router Alert Inventory Credit Cards Wi-Fi Voice over Internet Protocol HBO Sports Data Protection Thought Leadership Servers Cloud Computing Government Google Drive Network Help Desk Specifications Social Media Microsoft Hosted Solutions Password Privacy Website Cloud Law Enforcement Networking Network Congestion Technology Authentication Connectivity Wireless Internet Google Docs Redundancy Telephone Systems Smartphone Cortana Sync Bandwidth Communications Outsourced IT

Newsletter Sign Up