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The incorporation of mobile devices into day-to-day life has changed the culture significantly. In fact, when Apple introduced “iPhone” less than a decade ago, Steve Jobs famously said, “It’s like your life in your pocket.” Now, over eight years on from the launch of the first iPhone, it’s hard to remember what life was like before you had a full-function information system in the palm of your hand. We’ve come to rely heavily on these devices, driving mobile profits up and creating a market that didn’t have any substance only a short time ago.

As a business owner, you might have the sudden and inexplicable urge to creep on (track) your competitors to get a feel for their prices and services. With these six apps, you can make this job a little bit easier by seeing what others have to say about your competitors, including what they are saying about you.